I am very keen on old brand names. First you have family names like Schneider, Peugeot, Ford, MacDonald. Second, you have general something: General Electric, Société Générale, Alimentation Générale, General Motors. And then you have acronyms like FIAT (Fabbrica Italiana di Automobili Torino), FNAC (Fédération Nationale d'Achat des Cadres), IBM (International Business Machines).