Some people are never short of good ideas, so to say. I run across this ad in Paris the other day. The notion of a networked pyjama seems slightly odd (slightly in the sense of "everything's can be connected to the network these days I'm not surprised). So I typed different combinations of keywords into a common search engine and I discovered that Etam – a French lingerie company – decided to create a weird contraption: a QR-code-enabled (this is the "networked" bit) panty/nuisette/pyjama that allows the owner to read short stories on a smartphone. Because yes, it's the rentrée littéraire these days in France (the period of the year in which more than 600 books are released) and people may find it fun to read stuff by scanning underwear... which is why this is the first collection of networked PJs. This thing is designed by Smartnovel, a company focused on new reading experiences.

Why do I blog this? Well, I didn't expect this kind of networking ability, I originally thought this would be some sort of huggable pyjamas but it seems far weirder. It would intriguing to know who actually used it this way (a common question with QR codes these days) and whether anyone conducted a focus group to ask what people may think about when told they can have a connected piece of lingerie. What's next? I mean, the kind of stuff we've put in the TBD catalog is definitely not far-fetched compared to this.