"Jack: Although everything imaginable was on the web, certain texts had disappeared. Though interactivity and equal access to information were the cornerstone of the revolution's rhetoric, no one seemed to notice, or at least feel, the loss of expression officially deemed malcontent, antisocial, and sinful. I knew. I was the architect of the agency's demographics and target marketing programs. The people were our targets, and we listened to their language, we monitored their dreams, we took note of every choice they made in cyberspace, we studied their buying motives and propensities, then created messages that perfectly reflected their existing emotional states. No one could hide. Triple M could recognize any citizen as soon as they turned on their computer. The web would dynamically reconfigure itself to suite an individual. Something you could hold in your hand, read on your own, think about in private - this was considered elitist, immoral, and bad for business." Source: The Girl from Monday (2005)