(Via), this new on-line magazine: SL Business, it's entirely devoted to how to run a business in Second Life. There are different examples of flourishing activities about clothing, doing music or photography...

BUT IMO, what is strikingly curious (and more interesting to me?) is the magazine itself: - it's published a US army guy in Afghanistan who escape from his reality be doing that and playing SL. - the form of the zine is intriguing with in-game pictures, QR codes here and there... there are different levels of reading the magazines and connecting real + physical places. - the magazine is international (portion are event in japanese) - there's a mix of real world and SL businesses advertisements...

Why do I blog this? this nicely exemplifies the new convergence of old media (magazines...), new media (SL as a social platform) to give tips for what Xavier called a "direct economy".